Marketing in real estate isn’t what it used to be. You can’t just rely on signs, flyers, or word of mouth anymore. Buyers and sellers are online now — checking websites, scrolling through social media, and comparing agents before they make a move.
That’s why real estate professionals need simple tools that help them stay visible, organized, and ahead of the game. You don’t need to use every tool out there — just the right ones that actually make your work easier.
Below are some of the most helpful marketing tools used by today’s real estate agents to get noticed, grow trust, and close more deals.
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A Good CRM Helps You Keep Track of Everything
If you’re still using spreadsheets or your phone’s notes app to manage leads, it’s time to upgrade. A CRM (Customer Relationship Management) tool helps you keep track of every person you’ve talked to, what they need, when to follow up, and what stage they’re in.
Let’s say someone reaches out about a listing but isn’t ready to buy yet. Instead of forgetting about them, you can add them to your CRM, set a reminder to check in later, and even tag them based on what they’re looking for. Tools like Follow Up Boss, HubSpot, or LionDesk are popular because they’re simple to use and built for real estate.
According to LJ Tabango, Founder & CEO of Leak Experts USA, “Many CRMs can send automatic follow-up emails, so you don’t have to do everything manually. They also keep your pipeline clear — you know exactly who’s hot, who’s cold, and who needs a little nudge. This kind of system saves time, reduces stress, and helps you close more deals.”
Email Marketing Still Works — If You Do It Right
Email might sound old-school, but it’s still one of the best ways to stay in touch with people who aren’t ready to buy or sell just yet. Tools like Mailchimp or Constant Contact make it easy to send out newsletters, open house invites, or just helpful updates about the market.
The key is to keep it useful — not salesy. Instead of pushing listings every week, try sharing tips like “3 simple upgrades that increase home value” or “What’s really going on with mortgage rates right now?” That kind of content keeps you top of mind without annoying people.
Also, don’t try to write a long email. Most people just scan, so keep your message short and add one clear call to action — like “Check out this week’s listings” or “Book a quick call.”
You can also set up email sequences for new leads, like a welcome message when they first sign up, followed by helpful tips every few days. It sounds like a lot, but these tools can automate most of it.
“Email is powerful when it complements your credibility footprint online,” says Hamza G. Email Outreaching Expert at Outreaching.io. “When we use platforms like HARO or Qwoted to earn media placements and backlinks for real estate clients, we’re also helping those clients build trust with their audience. Referencing these features in your email campaigns turns passive subscribers into active prospects.”
Email is one of the simplest ways to build trust and stay in front of people until they’re ready to take action.
Social Media Schedulers Save Time and Keep You Consistent
Trying to post on social media every day while managing calls, showings, and paperwork is nearly impossible. That’s where tools like Buffer, Hootsuite, or Later come in. They let you plan your posts for the whole week (or month) in one sitting — then the tool takes care of the rest.
You can line up new listings, client wins, market tips, or even behind-the-scenes clips of your day. These posts help people see the human side of you, not just the sales part.
And consistency matters. People may not reach out right away, but if they keep seeing you in their feed with helpful or interesting posts, you stay top of mind. That matters a lot when it’s finally time for them to choose an agent.
Dan Close, Founder and CEO of BuyingHomes.com, mentions, “Most schedulers show you what kind of content is getting the most clicks or likes, so you can adjust over time. Instead of scrambling to figure out what to post each morning, use a tool to get ahead and free up your time for things that matter more — like helping clients and closing deals.”
Single-Property Websites Make Your Listings Stand Out
Most listings get lost in the crowd. A simple way to fix that? Create a dedicated website for each listing. Tools like CribFlyer or ListingsToLeads make it easy — no tech skills needed.
Instead of sending someone to a big listing platform where they can click away to other homes, you can send them to a clean, focused page that’s all about one property. You can add photos, videos, a map, key features, and even a contact form so buyers can reach out directly.
This makes a home feel more special — like it has its own spotlight. And it shows your sellers that you’re serious about marketing their property right.
These tools also let you track who’s visiting the page and how they found it. So you’re not just throwing info into the void — you’re getting real data you can use.
It doesn’t take long to set up, but it makes a big impression. And that little extra effort can make a big difference in how people see both the property and you as an agent.
Video Marketing Tools Build More Trust
People connect with faces, not flyers. That’s why video works so well — it builds trust much faster than just text or pictures.
You don’t need a big production team. Tools like BombBomb, Animoto, or even your phone camera are enough to start. You can record short walk-throughs of listings, quick tips, or personal messages to leads. Then send those videos in emails or post them on social media.
Let’s say a lead asks a question. Instead of typing out a reply, send a 30-second video answering it. It feels personal, and it shows you care.
Siebren Kamphorst, COO of Rently says, “The video also helps listings stand out. A walk-through with your voice explaining the space gives buyers a better feel for the home than photos alone. And the best part? It’s easier than you think. Most tools let you add text, music, or branding with just a few clicks.”
You don’t have to be perfect on camera — just clear and real. That’s what builds connection. And in this business, connection is everything.
Paid Ads Help You Reach the Right People
Sometimes organic posts just don’t get enough reach — especially in busy markets. That’s where paid ads come in. Platforms like Facebook, Instagram, and Google let you run ads targeted to the exact areas or types of people you want to reach.
For example, if you just listed a home in a specific neighborhood, you can run a Facebook ad that shows only to people living nearby or actively looking to buy in that area. These platforms let you pick age, location, interests, and even behaviors — so your ad doesn’t get wasted on the wrong crowd.
Julian Lloyd Jones, from Casual Fitters says, “You don’t need a huge budget either. Even $5–$10 a day can get you views, clicks, and leads if your message is strong. Just keep your ad simple: use a nice image or short video, write clear text, and have one direct call to action — like “Book a showing” or “Get more info.”
The real win with paid ads is speed. You don’t have to wait around for word of mouth. You get eyeballs right away — and that can make all the difference in a slow week.
Google Business Profile Helps You Show Up in Local Searches
If someone searches for “real estate agent near me,” will they find you — or your competitor?
That’s where a Google Business Profile (formerly Google My Business) makes a big impact. It’s free and easy to set up, and it helps your name show up in local map results, along with your photo, reviews, website, and contact info.
It might seem like a small thing, but it matters. People trust what they see on Google — and they read reviews. Having a clean, updated profile with strong reviews can turn a curious search into a call, says Julian Merrick, Founder of SuperTrader.
You can also post updates, like new listings or open house events, and answer common questions right on your profile. It adds credibility and helps you stand out in your local market — especially when people are comparing multiple agents online.
If you haven’t claimed your Google profile yet, it’s one of the easiest and most important things you can do today.
Conclusion
You don’t need every tool out there — just the ones that actually help you work smarter. Whether it’s staying in touch with leads, making your listings stand out, or keeping deals on track, the right tools can save you time and help you grow faster. Start small. Pick one or two tools that match your biggest needs right now.
As you get comfortable, you can add more. What matters most is staying consistent, being visible, and giving clients a smooth, professional experience. That’s how real estate agents build trust — and close more deals.